When KeepCup first launched in 2009 with the mission to eradicate single-use cups, the only alternatives were ceramic mugs and bulky thermoses. The poor usability and aesthetics of these products were barriers for customers and cafes to adopt reusable cups for espresso coffee.
With our bright, bold designs and experience in busy café service environments, we crafted a product for both the coffee machine and the coffee drinker – and with it, we launched a new category of reusable that continues to inspire millions of people around the world to discover and deepen their commitment to reuse.
The world's first barista standard reusable cup
Barista standard is a shortcut to describe the design considerations that have gone into creating a product that works for users and baristas.
KeepCup is widely accepted and endorsed by the specialty coffee industry because our design carefully considers busy café environments and reflects disposable cup volumes. Whether you’re an espresso, latte or long black drinker, there is a KeepCup size to match.


Fits under group heads
All KeepCups, except our largest 16oz|454ml size, fit under coffee machine group heads. This means business as usual for baristas, no need to transfer the coffee from one cup to another, keeping the extraction and crema intact.
Press fit lid
Our firm lids are easy to press on - designed for busy service environments and drinking pleasure on the go.
Industry standard volumes
Internal volumes replicate single-use cups so baristas know which size to serve and the correct coffee-to-milk ratio.
For the perfect pour
A drafted vessel, for easy pour and the crafting of perfect hearts and rosettas.
Lovely to drink from
A tapered rim so drinks can be enjoyed with the lid on or off.
The development of KeepCup
Our design principles
Since the very beginning, we've committed to designing products with these key questions in mind.
Do we need it, what purpose does the product serve?
How will it be shipped, packed and assembled?
Is it the solution to a problem?
What are the best materials for usability and enjoyment as well as end of life?
Is it fit for purpose and easy to clean?
Can it be repaired, reused and, at end of life, recycled?
How can we reuse, expand, improve or modify existing parts and tools to solve other problems?
Modular replacement parts
We try to utilise as many common parts as possible across our products, allowing you to swap different lids and cups across the range. This reduces tooling, wastage, and production oversupply and provides a more seamless experience for customers.
Available online, replacement parts support the right to repair, reduce collective impact and improve the longevity of our products.
If you’ve lost or broken a KeepCup part we encourage you to purchase a replacement for just that component rather than an entirely new KeepCup.


Design that is original
The merit of originality is not novelty; it is sincerity.
Thomas Carlyle
While the term ‘KeepCup’ is often used as a catchall for every reusable cup brand, our products are the first barista standard reusable cup, and the original product enjoys patent, design and trademark protection.
To make sure you have bought the genuine article, read about our product authenticity here >
Food safety and hygiene
Health and safety is our first priority. All KeepCups are free from BPA, BPS, phthalates including DEHP, lead and cadmium as well as any substances of very high concern (SVHC).
We conduct audits of all our manufacturers to test material compliance with global food safety standards. We also take random production batch samples of parts and independently lab test them against differing food safety standards set worldwide.
Materials
KeepCup materials are carefully considered at all stages of the manufacturing process and lifestage of the component. We choose the best material that’s fit for purpose and minimises impact with ongoing reuse and end-of-life solutions in mind.